Coach, trainer and key note speaker

Anna Haverinen, PhD.

Course now available in Finnish

Course now available in Finnish

Online course page titled 'Design-anthropologist based course'. Includes a 'Continue Course' button, progress bar at 25%, and lesson titled 'Luento 1. Miten ajatella kuin antropologi?' with two sections: 'Mitä on design-anthropologia?' and 'Harjoitukset'.

The Basics of Design Anthropology course is now available as an online course. Currently only available in Finnish.

A woman with short, light brown hair styled to the side, wearing black-rimmed glasses, colorful polka dot dress, and multicolored dangling earrings. She is standing against a plain background, with her arms crossed and a confident expression on her face.

I’m Anna Haverinen and I help you to make sense of people.

Through my work, I unveil the meaning of human experiences for business, strategy, and product design.

Let me help you to understand your business, customers, and market better – and often yourself in the process.

Services

I’m a research insights specialist with a background in academic and applied sectors. I have a PhD in Digital Culture, a long professional history as a Design Anthropologist, and I’ve also completed studies in solution-oriented coaching.

My true passion is creating AHA moments. This is why I’ve turned my passion into a side hustle of coaching, consulting, and public speaking.

Key notes

I give keynote talks that inspire and energize audiences on various topics. I cover career changes, using human insights in business, and why good research practices matter.

Whether it's for a conference or company event, I bring passion and know-how to every talk.

Courses

I teach customer insights, design anthropology and digital service design. I can also tailor solutions for you and your team, whatever you are looking into learning in the space of design, research, and customer experience.

Check out my past and upcoming courses.

Career coaching

I help people switch careers with personalized coaching to make the change smooth and successful. For entrepreneurs, I offer business coaching to build ventures using human insights and mixed-method research. Plus, I coach teams and individuals on research methods and ethics to ensure they get it right. Rates begin from 110€/1,5h.

Clients and partners

A collection of logos from various organizations and companies, including Aarikka, Janssen, Lindström, if..., Demos Helsinki, Mediatalo, Hesburger, Jyväskylän Yliopisto, Länsi-Uudenmaan hyvinvointialue, Suomen Taksiliitto, Four Reasons, Takeda, Visit Turkku Archipelago, Tyks Orto, UPM, and LV, arranged in a grid.
A woman with short pink hair and glasses smiling while holding pink sticky notes and a green pen, standing near a table with additional sticky notes and pens.
A smiling woman with short blonde hair, glasses, and earrings, wearing a white blazer, black top, black pants, and black boots, sitting on a brown leather sofa against a plain off-white background.
A woman with short pink hair and glasses, wearing a black dress with colorful polka dots and a belt, is sitting against a plain blue background, pointing towards the camera.

Words from partners and clients

  • A hand holding a shiny, metallic gold apple with a green leaf against a purple textured background.

    I worked with Anna at Taiste for several years. The stellar quality of her work stems from deep understanding of human behaviour – the combination of her academic and agency background shines through in every interaction. The quality of her research-based insights has often left me speechless; they are the kind of discoveries everyone involved in the project will look back on as the pivotal a-ha moments.

    Tuomas Jalamo, Marketing Manager & Strategist

  • Two apples with a gold and copper metallic finish on a purple background.

    I had the privilege of working alongside Anna, she is an exceptional mentor and a wonderful colleague. Her insightful advice and feedback have had a significant impact on my professional growth. Collaborating with her is an absolute joy, filled with valuable insights, inspiration, and lots of laughter. Our conversations were consistently the highlight of my week, leaving me energised and motivated. In addition to her exceptional support and guidance, Anna’s attention to detail, analytical mindset, and strategic thinking have been instrumental in solving complex problems and achieving successful outcomes.

    Dijana Atanasovska, Senior Strategist, Reaktor

  • Hand holding a golden apple with a leaf against a purple background.

    Anna is a very competent and amazingly versatile trainer who moved smoothly from humanistic anthropology and science and research to business life and e.g. marketing applications. Plenty of good materials, which were also distributed to the course participants. Good references.

    Customer insights in design course participant 2024

  • A gold-colored apple with a leaf and stem, set against a purple background.

    I have had the pleasure of working with Anna for several years and projects. Firstly, Anna is super passionate about what she does, which rubs off to you. Second, Anna is excellent at what she does. She communicates her findings, ideas and concepts clearly. So this wealth of knowledge rubs off to you as well. So I've been able to work with this incredible talent and fantastic personality, and learned a bunch. 5/5 will work together again.

    Joni Juup, Designer & Partner, Intentfaces

  • Hand holding a shiny, metallic gold apple against a purple background.

    This course felt like the missing piece in my design education.

    Design Anthropology course participant 2024

  • A hand holding a golden apple with a green leaf against a purple background.

    I could listen Anna talk for hours. The way she speaks compels you to think for yourself, and you always find new "aha" moments with her.

    Digital Service Design course participant 2023

Get in Touch

Do you have a project in mind? Looking for a career coach? Drop me a line and let’s talk more.