Coaching and advisory services

  • Career Coaching

    Looking to swap careers or find new opportunities? Tired of being stuck in a work-life situation that doesn’t feel fulfilling?

    Let help you uncover your hidden potential. I have been translating academic know-how to the applied sector for over ten years and know all about moving from academia to industry.

    You'll dive into some self-discovery, get hands-on examples and exercises, and receive help with your CV, job applications, and networking. I’ll share all my learnings on how to swap careers and find a career that feels meaningful – and it feels like you.

    We can meet remotely or in-person in Helsinki or Turku. All my sessions are 90 minutes, and can be divided in 2 ( 2× 45 min, I comment your portfolio, CV or job application, and we’ll talk about the rest of the remaining time.)

    My rates: 110€ (incl. VAT).

  • Business Advisory

    Are you looking into building a business that utilises human insights, qualitative research, and mixed-methods approaches?

    Let me help you build the foundation of your business by helping you with product and service, business design, branding, and more.

    Rates begin from 150€/h, daily price is 990€ (+VAT). Contact for more details.

  • Research Advisory

    Research coaching is all about boosting your team's research game. It's crafted for organizations that want to up their research skills and spark a vibe of ongoing learning and creativity.

    I will help your team dream big, plan well, and commit to top-notch customer insights and research. It's a custom fit, matching your group's learning needs perfectly.

    Your crew will get the lowdown on the latest in research methods, helping everyone work smarter, develop their talents, and achieve impact.

    Rates begin from 150€/h, daily price is 990€ (+VAT). Contact for more details.

Get in touch

Researcher, are you looking for career coaching?

I know how daunting it feels to make the shift from academia to industry. I have now published an online course specifically for academics looking into shifting gears in their careers (currently in Finnish only).

How can I help?

My clients are researchers, executives, design and marketing leaders, founders, and creatives.

I use a tailored approach help you gain a better understanding of yourself & your potential.

I have successfully coached dozens of organisations, experts and academics since 2018. Since 2009 I have been working in top-tier design and technology agencies, alongside while completing my PhD in Digital Culture research. In 2020 I gained the skills to use solution-oriented coaching methods.

I use my history as a designer, scholar, and coach to help you reach your goals.

As a business and research advisor I tap into my vast experience in product and service design, tailor my approach to your needs, and help you create impactful solutions that make sense in your organisational culture. If you are just starting to build customer driven culture, I’m your choice.

As a career coach I focus on bringing forward the unique you. We can focus on specific job search needs, or more abstract and existential questions such as finding joy at work

I tailor my approach with every client to reach the best impact for your needs. Send me a message and let’s talk more!

About my coaching approach

Solution-Focused Coaching

Solution-focused coaching centers on what works – not what's wrong. It helps clients recognize their strengths and take small, concrete steps toward meaningful change. The approach is grounded in the belief that the client is the expert of their own life and that change can start from building on existing resources.

How does it look in practice? I ask questions and help you find your own motives and resources to reach your goals. We will talk about your values, hopes and dreams, your beliefs and how your past experiences have shaped the way you are. The methods are future-oriented and help you recognise how to move forward. I avoid giving you quick answers or solutions – unless we work on specific tasks like fixing your CV.

Mentoring

Mentoring is a collaborative learning relationship where a more experienced professional supports someone in their personal or professional development. It involves sharing experiences, offering perspectives, and jointly shaping a path forward – with encouragement, respect, and mutual trust.

How does it look like in practice? I guide you and give you examples from my own career path. Typically I also offer connections from my vast network of people, if I recognise someone could help you reach your career dreams faster.

Neurosensitive Approach

A neurosensitive approach acknowledges that people perceive and process the world in different ways. Sensitivity to stimuli is not a flaw, but a trait that deserves understanding and space. This method emphasizes creating supportive environments where all nervous system responses are respected.

How does it look like in practice? I do not expect you to take eye contact in our meetings, nor expect everyone to talk in group trainings. I always fine tune my approaches to your and group needs. You can also ask for modifications such as turning off camera, calling via phone, or any other necessary accommodations.

Trauma-Sensitive Approach

Trauma-sensitive coaching and training is rooted in safety, choice, and empowerment. It recognizes that past experiences can shape how people react and engage in the present. By fostering trust, avoiding re-traumatization, and working with compassion, we create space for healing, growth, and sustainable change.

How does this look in practice? I may offer choices about how a session begins or suggest to skip topics that feel overwhelming for you. I’m mindful of your language and body cues, avoiding assumptions or pressure. My coaching education focuses on finding solutions that work for you as an individual, but for severe traumatic experiences I will guide you to seek professional psychological help.

Testimonials

  • I wanted to ensure a giant leap of my own competence and that's why I'm especially proud that I have Anna as my mentor. She's a professional tested in many fires, who combines solid scientific knowledge, agency understanding, experience in strategy and insight work, service design and research. Progress with Anna feels natural and efficient, and I have a perfect sparring partner for all my own product development and research.

    Riina Pyöttiö, Founder & Strategist, Rauha Creative

  • I chose Anna since her background as an academic was a crucial part of the way she was able to coach and mentor me in my career shift. We met a few times over the course of six months, and I felt I have better tools and understanding of myself than before. On top of that, I landed my dream job recently.

    Career coaching participant

  • Anna helped us to create an internal playbook for Focus Group research method. She was able to inspire and coach us to co-create the content, and help us concretise how to use the playbook in the future.

    Leena Aranko, Demos Helsinki